Alpargatas Havaianas

Project Type: Omnichannel 4PL Orchestration

Havaianas is a Brazilian brand of flip-flop sandals created and patented in 1962. It is currently owned by Brazilian manufacturing company Alpargatas S.A.. Inspired by Japanese zori sandals, Robert Fraser became the first to mass-produce flip-flops out of rubber.

Highlights

• Full omnichannel orchestration by e-llis (combination of B2B & B2C flows)
• > 400,000 home deliveries managed each year
• Very seasonal B2B business with 50% of yearly volume managed in 3 months of the year
• > 10,000 unique delivery addresses in EMEA region

25% – Reduced in total cost

50% – Of yearly volume managed in 3 months of the year

92-98% – Service Level delivery ODOT from 60%